From planning and creating websites, to marketing them.
These are the website services and e-marketing services offered by iComm.
Hiring a company that focuses so heavily on the production of a website is like hiring a person with a video camera and some editing software to create a television commercial. Technical skills, yes. Marketing and communications skills, probably not.
Whether you need a new website, some enhancements to your current site or a plan to drive more targeting traffic to your website, iComm can provide the solutions for you.
Designing a website requires more than pretty pictures.
Some website developers sell their clients on creating cool, state-of-the-art websites which end up being nothing more than eye candy. The slick designs are very nice, but the content and design often doesn’t meet the marketing objectives.
At iComm, before anything else, we meet with you to discuss your needs and objectives. This preparation, along with a review of your competitors’ websites, helps us plan what content should be on your website and how it should be organized. The organization of content, also called Information Architecture, becomes the framework for your new website.
From there, the iComm team begins the creative phase. Conceptual art direction and web copy will engage your prospects, conveying your selling messages. Well-conceived and executed content also helps encourage return visits to your site.
Once the art direction and the copy are finalized, the site truly begins to come to life. Our programmers use the latest technologies to develop a site to meet your communication and marketing objectives.
Website Development and Programming
Programming is more than just a bunch of code. It’s using the right code, the right way.
During the planning process, we determine what technologies to utilize for creating any web project. iComm considers the features of the website and the users of the website.
During the programming phase, iComm’s team will use semantic code so that regardless of web browser, operating system or screen size that the visitor is using, the site will render for the best possible user experience.
Custom e-commerce solutions for any online store.
At iComm, we build fully customized e-commerce packages. The visual design, process and the features you want are completely up to you. We help build the tools you need to manage the products online and the orders that come flying in.
- Real-time Credit Card Processing
- Real-time Shipping Quotes
- Shipment Email Notifications
- Promotional Codes
- Wish Lists
- Customer Account History
- Sales Reporting
- Fulfillment Email Notifications
- Product Management
- Inventory Management
Content Management Systems
Keep your site fresh with a Content Management System. All by yourself.
Websites that provide information that is up to date have a better chance of having repeat visitors. With repeat visitors, you have better chance of increased sales and better brand awareness.
While iComm manages the content of many websites, we also provide Content Management Systems for our clients. Our custom-designed and custom-created Content Management Systems allow our clients to update text, graphics and other content themselves. All it takes is a few simple clicks. It’s as easy as buying something online (without giving us your credit card of course).
iComm recommends Content Management Systems for any pages or sections of your website that you feel should be maintained routinely. We can create a Content Management System for one page, or the entire site. It’s up to you.
Some website developers charge monthly or annual fees for their Content Management Systems. Not iComm. We build it for you, and then it is all yours. In addition, you’ll have the freedom to host your website with any hosting company that meets our recommend specifications. Call us and we will be happy to create an estimate for you.
Search Engine Optimization (SEO)
Optimize your website with SEO best-practices and drive more traffic.
Of course you want people to find you online when they search for terms relating to your product or services. But just putting up a website won’t do it.
Websites should be built with Search Engine Optimization (SEO) in mind. When iComm develops a new website, a variety of techniques are applied in programming, content development and server configuration to help increase the probability of your website being listed for specific search terms.
Search engines have standards and methods for indexing sites for specific terms. It is our business to keep up with these rules, especially since they change as fast as the technology does.
At iComm, we use SEO in our core process of website development. Because the standards change, many businesses come to us after their site has been developed to help improve their search results. Search engine optimization should actually be a continuous effort because of the change in regulations and the growing competition online for your search terms.
If you have an existing website and you would like to improve how it ranks on search engines, we can help. We won’t promise you will be ranked #1, sorry. And if someone calls you and promises you that, ask them how they can guarantee that another website won’t do a better job (hint: they can’t guarantee that).
Feel free to contact us for a free SEO quote.
Search Engine Marketing (SEM)
Supplement your SEO efforts with the most cost-effective form of online advertising … Pay-Per-Click ads.
Search Engine Marketing includes both organic search results which are obtained via Search Engine Optimization (SEO) and paid search efforts. The most cost-effective form of online advertising is using paid search advertising in the form of Pay-Per-Click advertising (PPC).
Pay-Per-Click advertising allows you to show your ads on search result pages for Google, Bing and Yahoo!, and only pay when someone clicks the ad to go to your website. PPC advertising is an excellent supplement to organic search results because you can target specific keywords where you are not ranking as highly as you like.
Not only does that means you are able to receive free impressions, but the traffic to your site consists of people actively seeking a relevant topic (keyword). This is a major benefit over display ads on content websites which often show for any topic, regardless of the site the user is on.
Pay-Per-Click advertising allows you to set budgets, target your audience in a variety of manners and track measurable goals to help you determine the ROI of your SEM budget.
iComm and our paid search specialists have managed accounts across many industries and budgets. If you are interested in creating a paid search campaign, contact us today.
Paid Social Media Advertising
Reach your target audience on social media.
An effective paid social media plan can help drive traffic to websites, increase leads and increase sales. But its real value is targeting the specific prospects you need.
iComm can help you plan, create, execute and analyze paid social media advertising on platforms like Facebook and LinkedIn. We can focus on specific regions of the country, different job titles, specific companies and much more.
In many cases, we create retargeting campaigns to build upon the advertising impressions and website visits to keep your brand in front of your prospects. Contact us today for more information on how to connect your brand with your prospects on social media.